Sarah Watson Design Logo

About Sarah Watson
Graphic Designer | Seattle WA

Working Philosophy

Understanding the client’s product and overall marketing vision gives me a strong base to design from; creatively, efficiently and effectively. I enjoy taking a job from concept and design, to production; ensuring overall quality and client satisfaction. With several decades of freelancing as a graphic designer, I offer additional experience in: printing, mailing, marketing and advertising. I am happy to bring in/work with additional talent if a client’s project calls for it. Writers, social media, web code talent, photographers, illustrators. Whatever it takes!


I recieved a B.A. Degree in Graphic Design at Central Washington University (CWU) in Ellensburg, Washington. I completed all requirements (including thesis show) for a Masters Degree in Illustration, with the exception of my final written thesis. I have taken
classes to stay current with software, web development and design at Seattle’s School of Visual Concepts.

Sarah Watson Design

I opened Sarah Watson Design at age 19, my second year in college. I worked in the University’s Instructional Media Center (IMC) for five years while attending school. This facility also included one of the University’s Design departments. I taught myself to typeset there after-hours in order to offer another skillset to get work with their Design team. I found freelance opportunities on campus initially through my connection with the IMC. Typesetting also got me in the door at the local downtown print shop. I soon moved to design assignments there as well as learning about print production, darkroom, letterpress and bindery. The “tools of the trade” gave me a strong jumpstart into my professional field. This knowledge helped me prepare for a lifetime of freelancing and contracting in Seattle’s design world.

I opened an office in downtown Ellensburg with a typesetter and spent two years commuting to Seattle weekly for additional work. I moved to Seattle in 1985 and designed part-time for a gift products company while continuing to freelance. I was hired by Puget Power (PP) in 1986 as an on-site design contractor in their Corporate Communications department. Again, I negotiated the ability to spend time after completing PP assignments to grow my clientele base in my office at PP. The department was kind enough to let me take a little “sabbatical” to work a season with Patagonia. After 10 years at PP, I opened studio Sarah Watson Design (SWD) down on Lake Union in the Fremont District. I loved the location down on the water and worked there for seven years. In 2003 I brought SWD home to Phinney Ridge and enjoy working here today, assisted by my four-legged sidekick, Solo.


Logo Lounge (three books/four logos)
Print Magazine
Seatle Times
UCDA / University and College Designer’s Association


The Northwest School
Seattle Washington | Freelance | 2008 - 2015
Marketing and internal design for one of Seattle’s well-known private schools.

Seattle Children’s Theatre
Seattle Washington | Freelance | 1994-2008
Design of seasonal marketing materials for the Theatre as well as class catalogues
and marketing materials for the Theatre’s Drama School.

Puget Sound Energy
(Formally Puget Sound Power & Light Company)
Bellevue Washington | On-site Contract/ full-time | 1986-1996
Development, art direction, design and project management of internal corporate materials as well as customer-related information. Responsible for project budgets which often included research as well as contracting talent (writers, photographers, illustrators, printers, builders, etc).

Lost Arrow Corporation (Patagonia)
Ventura, California | 1989-1991
Patagonia Clothing 1989 mail order catalog. Member of a team who created the design, layout and production of an 80-page spring catalog. Continued to consult with the company 1990-2001 regarding integration of Mac computers into Patagonia’s design department.